Know Our Purpose

About The Trust

Rooted in the eternal light of Param Brahma Jagannatha — the Lord of the Universe — we serve, celebrate, and preserve the sacred cultural heritage of Bharat.

Jai Jagannatha  ·  Jai Balabhadra  ·  Jai Subhadra  ·  Jai Sudarshan

Seva in Action
  Our Mission

Serving Souls,
Preserving Culture

Shree Jagannatha Balbhadra Subhadra Charitable Trust has been founded to spread the spiritual and cultural heritage of our country.

Our objective is to enable each soul to achieve at least some significant spiritual goal during his/her lifetime despite the powerful influence of 'KALYUG'.

The other objective of our trust is to support the tribal artisans who have preserved our culture for thousands of years but they are now in an impoverished state and need our help!

  Support Our Mission
  Our Guiding Compass

The Four Lamps of the Trust

If I were to distill everything into a simple compass that future trustees, volunteers and young leaders can remember, it would be this:

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Lamp of Devotion

Why do we exist?

To bring people closer to Lord Jagannatha through lived experiences of bhakti.

If devotion disappears, the activities may continue, but the soul of the institution quietly departs.

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Lamp of Culture

What do we preserve?

Not merely rituals.

Songs. Stories. Languages. Theatre. Food traditions. Festivals. The joy of collective participation.

Culture is memory made visible.

🪔

Lamp of Community

Who walks with us?

Everyone. Children and elders. Artists and professionals. Devotees and seekers. People who know every mantra and people who know none.

Jagannatha's rope has always been wider than our categories, it has been generously inclusive.

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Lamp of Seva

How do we express our devotion?

Through service. Today, that service may be organising Mahaprasad, rehearsing for a play, decorating the Rath, cleaning the venue, managing sound systems, documenting memories.

Tomorrow, if the Trust genuinely grows into education or healthcare, that too can become seva.

But seva should emerge from devotion, not branding.

A Living Principle

The "Three Generations" Principle

Whenever we plan anything, we must ask:

Will a child enjoy this?

If yes, the tradition has a future.

Will a parent value this?

If yes, the community will support it.

Will a grandparent recognise this?

If yes, the tradition has remained rooted.

The rare experiences that satisfy all three generations become timeless. Rath Yatra already does this naturally. So, our initiatives, our programmes should aspire to the same.

Dhananjay Kapoor — Founder
  Our Vision

The Lord of the Universe

As per our scriptures, each 'yug' has its presiding deity — SATYUG's presiding deity was Shree NARASINGHA, the presiding deity of TRETA was Shree RAM and of DWAPAR was Shree KRISHNA. The presiding deity of KALYUG is Shree JAGANNATHA.

Shree JAGANNATHA is also the 'LORD of the UNIVERSE' because HE is always present on earth; He never leaves His abode on NILADRI mountains even after 'KALPA' or 'MAHAKALPA'. LORD JAGANNATHA is an 'avtaree' and not an 'avtaar'.

Our spiritual method revolves and rotates around LORD JAGANNATHA and HIS TRINITY — LORD BALBHADRA, MAA SUBHADRA and SHREE SUDARSHAN — and serving Them with complete devotion.

  Our Deepest Purpose

Mission

Why this Trust exists at all?

We believe, the deepest purpose of Shree Jagannatha Balabhadra Subhadra Charitable Trust is not to become a large NGO.

We don't even think our deepest purpose is to become a famous religious organisation.

We think its role is much subtler.

We are preserving and creating a way of experiencing the sacred.

Modern society suffers from a peculiar kind of poverty.

People have information, but very little initiation into wonder.

Children know mythology through algorithm-driven snippets.

Families rarely sing together.

Festivals increasingly become photo opportunities.

Communities gather physically less often.

Religion becomes either intellectual debate or private ritual.

But, Jagannatha offers something different.

He comes out of the temple.

He allows Himself to be pulled by everyone... whether they are His devotees or not.

Kings and labourers hold the same rope.

Mahaprasad erases social hierarchy.

Music dissolves self-consciousness.

His 'leela' allows people to inhabit their sacred prayers in His sacred stories than merely hear them.

In many ways, Jagannatha culture is one of India's oldest technologies for creating community.

And that is extraordinarily relevant today.

Therefore, our mission, I'd say, may not actually be "charity."

It may be:

To create transformative shared experiences rooted in Jagannatha culture that reconnect people with devotion, community and meaning.

So...   We do not organise events. We curate experiences.   We do not conduct programmes. We create encounters.   We do not gather crowds. We nurture communities.

Our Three-Fold Framework

1

Experience

For the heart...
Festivals
Rath Yatra
Bhajans
Mahaprasad
Yagya
Darshan
Katha
These would awaken devotion.
2

Expression

For the imaginative mind...
BHANDIRA TREE
Theatre
Films
Music
Storytelling
Digital content
Youth creativity
These translate timeless truths into contemporary language.
3

Engagement

For the hands...
Volunteering
Seva
Community participation
Partnerships
Eventually, authentic and organic, social initiatives
These transform inspiration into action.

Through these, you would notice, something very beautiful is emerging.

Heart.   Imagination.   Hands.   Devotion.   Culture.   Seva.

This is our blueprint, this is our mission!

"We gather people around the timeless culture of Lord Jagannatha through festivals, music, theatre and shared acts of devotion, creating spaces where ancient wisdom can be experienced, celebrated and carried forward into contemporary life."

  Looking Ahead

A Vision for 2036

Imagine this:

It is Rath Utsav 2036.

A young volunteer is coordinating the procession.

Someone asks him:

"How long have you been associated with the Trust?"

He smiles and says:

"I first came here as a child because my parents brought me to watch a Bhandira Tree play."

Nearby, an elderly devotee is singing bhajans.

A group of teenagers are filming short documentaries for the Jagannatha Journal.

Families are sharing Mahaprasad.

The Rath moves through Mumbai's streets.

And nobody remembers exactly who were the founding members or who managed the earliest events.

But everyone remembers how they felt.

They remember that this was a place where devotion became joyful, culture became alive, and strangers became companions.

Then I believe we have done our job today!
  A Closing Reflection

The Last Thought

To Summarise the Entire Roadmap in One Sentence:

Bring Jagannatha out of the temple and into the lived experience of contemporary society through devotion, culture, creativity and community.

Everything else is a method.

The website is a method.   The Rath is a method.   BHANDIRA TREE is a method.   Social media is a method.   Even the Trust itself is a method.

The essence remains Jagannatha.

So, when the pressure of deadlines, permissions, sponsors, budgets, logistics and committee approvals inevitably arrives, remember this image:

A chariot does not move because one person pulls harder than everyone else. It moves because hundreds of hands pull in the same direction.

So whenever you feel overwhelmed, don't ask: "How do I carry all of this?"

Ask instead: "Whose hands can I invite onto the rope?"

That is one of the deepest teachings hidden within the Rath Yatra itself and this can remove the biggest rock in the way of the Jagannatha Rath!

What Endures

Many people think institutions are built through money. Some think they are built through influence. Some think they are built through scale.

But the institutions that endure for generations are built through something else.

They answer a human need so deeply that people begin to say: "This is ours."

The day devotees say:

"Our Rath Utsav,"
"Our Bhandira Tree play,"
"Our Mahaprasad seva,"
"Our Jagannatha family,"

we would know that the Trust has crossed an invisible threshold. It will no longer merely organise events. It will have become a community.

One Annual Practice

At the end of every Rath Utsav, gather the entire core team.

Not for accounts. Not for logistics.

For stories.

Ask:

What moved you this year?
Which devotee encounter stayed with you?
Which volunteer surprised you?
What did Jagannatha teach us?
What should never change?
What must improve?

This, is the road map our Trust, a road map for its heart, mind, soul and hands (with milestones and signposts)!

  The Person Behind the Mission

About the Founder

Dhananjay Kapoor — Founder & Managing Trustee
  Dhananjay Kapoor · Founder & Sevak

"If even one child discovers Param Brahma Jagannatha through his spiritual play, Rath Utsav, Jagannatha Prasadam or an act of seva, then the effort has been worthwhile."

Dhananjay Kapoor

Founder & Managing Trustee, Shree Jagannatha Balabhadra Subhadra Charitable Trust

Dhananjay Kapoor is an internationally recognised filmmaker, writer, director, actor and producer whose professional journey spans more than three decades across cinema, television, advertising and theatre.

Beginning his career in the mid-1990s, he worked with some of India's most respected creative organisations and contributed to landmark projects, including A.R. Rahman's celebrated Vande Mataram initiative commemorating fifty years of India's Independence. Over the years, he served in senior leadership positions within the film and advertising industry, producing and directing hundreds of visual communication projects and working alongside many of India's most prominent personalities.

His work has received international recognition, including the prestigious Platinum REMI Award at WorldFest Houston, along with selections at multiple international film festivals. His acclaimed short film The 09:24 Local was presented at renowned institutions including New York University's Tisch School of the Arts and the University of California, Berkeley.

Yet, despite a successful professional career, Dhananjay's life took a transformative turn through his deepening devotion to Lord Jagannatha. What began as a personal spiritual journey evolved into a mission to share the philosophy, culture and universal message of Jagannatha with wider audiences through the powerful medium of storytelling.

This vision led to the creation of BHANDIRA TREE Theatre Group and the writing, direction and production of the landmark theatrical presentation "Bhagwaan Jagannath Katha," one of the first large-scale Hindi theatrical productions dedicated entirely to the divine story, philosophy and cultural legacy of Lord Jagannatha. The production has been performed and appreciated across multiple cities and has received recognition from audiences, spiritual leaders, cultural organisations and the media.

As Founder and Managing Trustee, Dhananjay now dedicates his efforts toward preserving and promoting Jagannatha culture through festivals, theatre, music, storytelling and community engagement. He believes that culture is most effectively preserved not through museums or archives alone, but through living experiences that bring people together in devotion, celebration and service.

"LORD JAGANNATHA descends on earth right at the beginning of SATYUG but He shows His 'leela' only in Kalyug — for He is the eternal witness of all times."
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